Brazenly Authentic
Being Brazenly Authentic means embracing imperfections, embracing who you really are, at your very core, and acting in accordance to your own values and beliefs.
At ALIX, we never dictate what you can or cannot do. We celebrate you for exactly who you are and make space for you to achieve your fullest potential.
The ALIX brand film has six web-series featuring six different yet unique individuals. Watch this space as we will unveil the next video soon!
Come discover your most authentic self at ALIX Residences.
Audrey Ooi
Audrey Ooi, or better known as FourFeetNine (a moniker inspired by her eponymous blog), remains one of the most beloved progenitors of the local blogosphere. Even with her presence now firmly established across multiple online platforms (her Instagram account boasts a tremendous following of 112,000), her site continues to exert an immeasurable influence on the style and idiom of blogging. Her honesty has only added to her popularity as she writes about fashion, beauty, work, motherhood, pregnancy struggles and social media harassment with the same chirpy and engaging voice, attracting over 51,000 unique readers monthly. An entrepreneur now, Audrey has been heavily involved in the conception of Colony, a chain of luxury co-working spaces and serviced offices she co-founded with husband Timothy Tiah.
Roen Cian
Following his departure from the world of advertising, Roen Cian was quick to embrace his entrepreneurial dreams and has successfully found his groove in the hard-hitting "hustle" environment. To date, he has acquired quite an enviable reputation across multiple industries as a serial entrepreneur and co-founder. One would be hard-pressed to not recognise at least one brand on his lengthy resume of successful business endeavour, which include co-working space Common Ground, cold-pressed juice bars LifeJuice and a handful of swanky F&B and nightlife venues the likes of Circa, The Hill, The Pool, The Roof. Playing a critical role from their concept to launch, Roen has proven his innate ability to amplify any venture he touches.
Joanna Soh
When it comes to health and fitness, Joanna Soh means business. On top of nearly a decade worth of fitness experience, she has accumulated Personal Training (ACE), Nutritional Coaching (VN) and Women’s Fitness Specialisation (NASM) certifications under her belt. But it is her foray into the YouTube scene in 2013 that has catapulted her into fame. The multi-hyphenate fitness guru often serves up major fitspiration on her eponymous YouTube channel, which is stocked full of workout guides and healthy recipes for every taste, as well as motivational talks dedicated to help her massive followings tone up, slim down and reach goals. To date, she has over 1 million subscribers, with 100 million views on the platform and is ranked #1 Wellness & Fitness YouTube personality in Asia.